Integritetspolicy
Last updated: 23 May 2026
Privacy Policy
Scarlet Intimates is a brand operated by Altoriq Group AB, company registration number 559583-4200. This Privacy Policy explains how we collect, use, store, share and protect your personal data when you visit our website, place an order, contact us or otherwise use our services.
This Privacy Policy applies to customers in Sweden, Norway, Denmark, Finland and other countries where we make our products available. We process personal data in accordance with the General Data Protection Regulation, GDPR, and other applicable data protection laws.
1. Who is responsible for your personal data?
Altoriq Group AB is the controller of the personal data processed through this store.
Altoriq Group AB
Träslövsvägen 171R, Våning 1
432 37 Varberg
Sweden
Email: info@scarletintimates.com
Please note that the address above is a postal address and not a visiting address.
2. Personal data we collect
We may collect and process the following types of personal data depending on how you interact with our store:
Contact information
Name, email address, phone number, billing address and shipping address.
Order information
Products ordered, order number, order value, delivery information, return requests, complaint information and customer service history.
Payment information
Payment method, payment status, transaction information and payment confirmation. Card details are normally processed by our payment providers and not stored directly by us.
Communication information
Information you provide when contacting us by email, contact form, support chat or other communication channels.
Technical information
IP address, device information, browser information, language settings, location information based on technical data, cookies and similar tracking technologies.
Usage information
Information about how you use our website, which pages you visit, which products you view, what you add to your cart and how you interact with our store.
3. How we collect personal data
We collect personal data directly from you when you place an order, contact us, create an account, sign up for marketing or otherwise provide information to us.
We also collect certain information automatically through cookies, pixels and similar technologies when you use our website.
In some cases, we receive personal data from service providers, payment providers, shipping partners, marketing platforms, fraud prevention tools or other third parties that help us operate our business.
4. Why we use your personal data
We use personal data for the following purposes:
To process and deliver your order
We use your information to confirm your purchase, process payment, pack and ship your order, provide tracking, handle delivery related matters, manage returns, complaints and customer support.
To provide customer service
We use your information to respond to questions, solve issues, investigate delivery matters and assist you with your order.
To improve our store and services
We use information to improve the website, customer experience, product offering, checkout process and communication.
To prevent fraud and protect our business
We use personal data to detect, prevent and investigate fraud, payment abuse, false claims, unauthorized transactions, chargebacks, policy abuse and other activities that may harm our business, customers or services.
For marketing and advertising
We may use your information to send marketing messages, show relevant ads, measure advertising performance and personalize your experience, where permitted by law or where you have given consent.
To comply with legal obligations
We use personal data when necessary to comply with accounting rules, tax laws, consumer protection laws, data protection laws, legal claims, authority requests and other legal obligations.
5. Legal basis for processing
We process personal data based on one or more of the following legal bases:
Performance of a contract
When processing is necessary to complete your purchase, deliver your order, provide customer service or otherwise fulfil our agreement with you.
Legal obligation
When processing is necessary to comply with laws, accounting requirements, tax obligations, consumer rules or authority requests.
Legitimate interest
When processing is necessary for our legitimate business interests, such as fraud prevention, security, customer service, business development, handling disputes and protecting our legal rights.
Consent
When we rely on your consent, for example for certain cookies, email marketing or SMS marketing. You may withdraw your consent at any time.
6. Cookies and tracking technologies
We use cookies, pixels and similar technologies to make the website work, keep products in your cart, process checkout, improve performance, analyze traffic, personalize content and measure advertising.
Some cookies are necessary for the website to function. Other cookies are used for analytics, marketing and personalization. Where required by law, we will ask for your consent before using non essential cookies.
You can manage cookies through your browser settings and, where available, through the cookie settings on our website.
7. Marketing communication
If you subscribe to marketing, we may send you emails, SMS messages or other marketing communication about our products, offers and updates.
You can unsubscribe from marketing at any time by using the unsubscribe link in our messages or by contacting us. Even if you unsubscribe from marketing, we may still send you important non marketing messages related to your order, delivery, customer service or legal matters.
8. Who we share personal data with
We may share personal data with trusted service providers and partners when necessary to operate our store and provide our services.
This may include:
Shopify
Our store is hosted and operated through Shopify. Shopify may process personal data to provide the ecommerce platform, checkout, payment related functions and technical infrastructure.
Payment providers
We share necessary information with payment providers to process payments, refunds, fraud checks and transaction security.
Shipping and logistics partners
We share necessary order and delivery information with shipping and logistics partners so your order can be packed, shipped, delivered and tracked.
Customer service tools
We may use customer service systems to manage support requests and communication.
Analytics and marketing partners
We may share data with analytics and advertising platforms to measure performance, improve campaigns and show relevant advertising, where permitted by law.
Authorities and legal parties
We may share personal data if required by law, legal process, authority request, dispute handling or to protect our legal rights.
9. International transfers
We may process and transfer personal data outside your country of residence, including to countries outside the EU and EEA. When personal data is transferred outside the EU or EEA, we use appropriate safeguards where required, such as standard contractual clauses or other approved transfer mechanisms.
10. How long we keep personal data
We keep personal data only for as long as necessary for the purposes described in this Privacy Policy.
For example, we may keep order and transaction information for as long as required by accounting, tax and consumer protection laws. We may also keep information for a reasonable period where necessary to handle customer service, returns, complaints, fraud prevention, chargebacks, disputes or legal claims.
When personal data is no longer needed, we delete it or anonymize it in accordance with our routines.
11. Security
We use technical and organizational measures to protect personal data against unauthorized access, loss, misuse, alteration and disclosure.
No digital service can be guaranteed to be completely secure. You should avoid sending sensitive or confidential information through insecure channels.
12. Your rights
Depending on where you live and the applicable law, you may have the following rights regarding your personal data:
Right of access
You may request information about the personal data we process about you.
Right to rectification
You may request that incorrect or incomplete personal data is corrected.
Right to erasure
You may request that your personal data is deleted in certain circumstances.
Right to restriction
You may request that the processing of your personal data is restricted in certain circumstances.
Right to object
You may object to certain processing based on legitimate interest, including certain direct marketing.
Right to data portability
You may request to receive certain personal data in a structured, commonly used and machine readable format.
Right to withdraw consent
Where processing is based on consent, you may withdraw your consent at any time.
These rights are not absolute and may be subject to legal limitations. We may need to verify your identity before responding to your request.
To exercise your rights, contact us at info@scarletintimates.com.
13. Local data protection authorities
If you believe that we have not handled your personal data correctly, you may contact us first so we can try to resolve the matter.
You also have the right to lodge a complaint with your local data protection authority.
For customers in Sweden, the relevant authority is Integritetsskyddsmyndigheten, IMY.
For customers in Norway, the relevant authority is Datatilsynet.
For customers in Denmark, the relevant authority is Datatilsynet.
For customers in Finland, the relevant authority is the Office of the Data Protection Ombudsman.
14. Children
Our website and services are not intended for children under the age of majority. We do not knowingly collect personal data from children without appropriate consent where such consent is required by law.
If you believe that a child has provided us with personal data, please contact us so we can review and handle the matter.
15. Third party websites
Our website may contain links to third party websites, apps or services. We are not responsible for how third parties process personal data. You should read their privacy policies before providing personal data to them.
16. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business, technology, services, legal requirements or data processing practices.
The latest version will always be published on this page with the updated date above.
17. Contact
If you have questions about this Privacy Policy, how we process personal data or if you want to exercise your rights, contact us at:
Altoriq Group AB
Scarlet Intimates
Company registration number: 559583-4200
Email: info@scarletintimates.com
Postal address: Träslövsvägen 171R, Våning 1, 432 37 Varberg, Sweden
Please note that the address above is not a visiting address.